STEP 3 · WAITLISTED · CAPACITY DRIVEN

Full Certification

A full year across all 14 modules, NYC and London meet-ups with Martin, a follow-up pitch event with structured feedback, and a One-Year Certificate of Completion with Digital Badge.

$995 + certificate · TWELVE-MONTH PROGRAM
THE FOUNDATION CURRICULUM

All 14 modules, including 3 on AI

Modules 13 and 14 lead directly into the NYC and London meet-ups and the global outlook of your follow-up pitch event.

01
Identifying Entrepreneurship Opportunity
02
Establishing Your Start-Up
03
Marketing & Branding
04
The Keys to a Great Product or Service
05
Business Planning & Raising Finance
06
The Secrets to Hiring
07
Measuring Key Metrics
08
Strategic Thinking
09
Preparing for Exit
10
AI for Idea Validation & Market Research
AI MODULE
11
AI-Powered Marketing & Customer Acquisition
AI MODULE
12
Scaling with AI: Automation & Data-Driven Decisions
AI MODULE
13
Leadership & Building High-Performing Teams
14
Global Expansion & International Growth
MONTHLY ASSIGNMENTS

One assignment a month, reviewed by Martin and the team.

Each assignment moves you to the next real stage of building a business, from validating an idea in month one, through to an exit-ready pitch in month twelve.

01
MONTH
Validate the Opportunity

Complete a lean validation canvas and run at least 10 customer discovery interviews.

02
MONTH
Lay Your Foundations

Formalise your business set-up: structure, roles, and an operating checklist.

03
MONTH
Brand & Product Brief

Submit your brand identity, positioning statement, and MVP feature outline.

04
MONTH
Financial Model & Funding Ask

Build a 12-month financial forecast and a one-page fundraising brief.

05
MONTH
Go-to-Market Plan

Assemble a customer acquisition plan, including one AI-powered channel test.

06
MONTH
Pitch-Ready Capstone

Finalise your pitch deck and metrics dashboard, and present at Pitch Your Start-Up.

07
MONTH
Hiring Plan

Write job specs and interview scorecards for your first three hires.

08
MONTH
AI Operations Audit

Map your workflows and identify three processes ready to automate with AI.

09
MONTH
Strategic Partnerships Brief

Build a target list and outreach plan for key business partnerships.

10
MONTH
Global Market-Entry Brief

Draft an entry plan for one new territory, informed by the NYC/London meet-ups.

11
MONTH
Leadership & Culture Playbook

Set out team structure, values, and management rhythms as you scale.

12
MONTH
Exit-Ready Capstone

Update your financials and valuation view, then present at your follow-up pitch event for certification.

WAITLISTED · CAPACITY DRIVEN

Full Certification

TWELVE-MONTH PROGRAM
$995

All 14 modules including 3 on AI, NYC and London meet-ups, a follow-up pitch event, 12 monthly assignments, and your One-Year Certificate of Completion with Digital Badge.

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CAPACITY & WAITLIST

Full Certification takes a limited intake each year.

A full year of mentoring, the NYC and London meet-ups and a follow-up pitch event all depend on keeping each cohort small, so places are capacity-driven. Join the waitlist and Habiba will let you know the moment one opens. Completing Jumpstart puts you ahead of the general queue.

Programme manager
Habiba Qennrick
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